Welcome to Incisal edge, where we specialise in transforming dental practices through cutting-edge paid marketing strategies and comprehensive Treatment Coordinator (TCO) training. Our mission is to enhance your patient journey from the first click to the final follow-up, ensuring every interaction builds trust, loyalty, and long-term relationships.
At Incisal Edge, we understand the unique challenges dentists face in today’s competitive market. Our expert team combines industry-specific insights with innovative marketing techniques to drive new patient acquisition, increase retention rates, and boost overall practice revenue.
With our tailored TCO training programs, we empower your team to deliver exceptional patient experiences, ensuring that every consultation leads to successful treatment acceptance. Join us on the path to practice growth and patient satisfaction, and let us help you achieve unparalleled success in the dental industry.
Founders
James Todd
James Todd

Kate McCormack
Kate is a Registered Dental Nurse (RDN) with over 17 years of experience in the dental field. Kate’s journey began with a dental nurse apprenticeship and City & Guilds training, and since then, she has gained extensive experience in various areas, including implant dentistry, SAAD sedation techniques, orthodontics, intravenous vitamin therapy infusions, and working alongside specialists in periodontics and orthodontic treatment. There’s hardly an aspect of dentistry Kate hasn’t explored.
The first six years of Kate’s career were spent chair side nursing and covering reception duties, which gave a solid foundation in patient care and practice management. Kate’s career then transitioned into dental sales within the private sector in Solihull, where she expanded her expertise in marketing and dental sales. It was during this time that Kate discovered the pivotal role of a Treatment Coordinator—the key piece in the patient care puzzle.
Kate is passionate about enhancing the patient journey within dentistry. Kate has helped numerous practices boost their revenue and create an exceptional patient experience that encourages regular visits every quarter or six months. Kate’s goal is to share her proven strategies and tools with other clinics, helping them achieve excellence and provide the best possible care for their patients.
Kate McCormack

Kate is a Registered Dental Nurse (RDN) with over 17 years of experience in the dental field. Kate’s journey began with a dental nurse apprenticeship and City & Guilds training, and since then, she has gained extensive experience in various areas, including implant dentistry, SAAD sedation techniques, orthodontics, intravenous vitamin therapy infusions, and working alongside specialists in periodontics and orthodontic treatment. There’s hardly an aspect of dentistry Kate hasn’t explored.
The first six years of Kate’s career were spent chair side nursing and covering reception duties, which gave a solid foundation in patient care and practice management. Kate’s career then transitioned into dental sales within the private sector in Solihull, where she expanded her expertise in marketing and dental sales. It was during this time that Kate discovered the pivotal role of a Treatment Coordinator—the key piece in the patient care puzzle.
Kate is passionate about enhancing the patient journey within dentistry. Kate has helped numerous practices boost their revenue and create an exceptional patient experience that encourages regular visits every quarter or six months. Kate’s goal is to share her proven strategies and tools with other clinics, helping them achieve excellence and provide the best possible care for their patients.